Personal-finance
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Big Bang for the Buck: The 12-Minute MBA for 12 Bucks
MBA for EveryoneYou don't have to be a medical professional to benefit from this fluent and provocative book. Anyone who doesn't know how to negotiate a lease, hire staff or deal with an insurance company will learn how to build a successful business.
Written by two Litchfield, Connecticut friends and neighbors, "The 12-Minute MBA for Doctors" is a lively collaboration between Charles Johnson and Andy Thibault. Johnson's firm, Medical Education Training Associates of Woodbury, Connecticut, helps doctors, bankers and other professionals run their businesses.
A couple of years ago, Johnson delivered a 12-minute talk before the Society for University Surgeons in New Orleans. After several colleagues asked for help running their businesses, one of them suggested Johnson call his program "The 12-Minute MBA for Doctors." A book was born.
Thibault, a columnist for The Connecticut Law Tribune, is an award-winning feature writer and nationally known investigative reporter.
Together, Johnson and Thibault provide punchy insights in eight chapters on such practical business skills as persuasive communication, team building and conflict resolution. One section in the chapter on communication is applicable to the home front as well as the business world.
Johnson asks: "What are the first three answers you hear from your significant other when you get home. For most people, it's three words - fine, fine, chicken. Why is that? Simple. The questions you asked were probably: How was your day? How are the kids? What's for dinner?" Not exactly great conversation starters.
"After I spent a day with one of my sales managers," Johnson continues, "I was invited to his house for dinner. We talked about a strategy before we went home. We walked in the door and he says hello to his wife. He says, 'Tell me about your day.' She started to say, "Fine," but then she heard his question.'Well, the kids and I went shopping and we went to the park and we played on the swing, and.' He could actually hear information she was imparting and was able to give her positive feedback."
This is just one communication example of trying to persuade people with your people power instead of your position power. Communication, the book notes, is one of the five components of a successful team, along with leadership, defined roles, clear objectives and trust. Specific chapters deal with negotiating skills, interviewing and hiring skills, understanding financial issues, strategic and tactical planning, teamwork and leadership.
As Johnson and Thibault detail, surgeons are still trained like blacksmiths. Although they are at the pinnacle of their profession, they tend to know little about business - after four years of college, four years of medical school and then five more years of residency and fellowship education. They are turned loose in their early to mid-30s and expected to run a business that is not run by their peers.
Today, health care is run more and more by business people - not doctors. Hospital administrators tend to be business people. Insurance companies have everything to do with the running of health care today. Yet the highly skilled physician, untrained in management and economic matters, has to deal on an everyday basis with people who run business. How does he get his business started and survive?
The answers are in this book. But readers from many other disciplines will benefit significantly from any 12-minute helping of this management primer.
(Richard McGowan, former White House correspondent for the New York Daily News, retired from government service after
serving as spokesman for the federal Office of Personnel Management. He resides in Wicomico, Va. and lectures on the
modern presidency at universities.)

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Inspiring with some new ideas!
Amazing Book
A book worth Teaching!
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This book inspires
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Lots of Questions, Lots of Answers
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The author writes like a used car salesman
Encyclopedia of home financing
Outstanding guide to financing
This book applies to ALL who desire refining their leadership, business, and professional skills. The market expands well beyond the medical profession. Perhaps The 12-Minute MBA for Doctors should have been called The 12-Minute MBA for Professionals. Actually, when Charles Johnson and Andy Thibault write the sequels, they can be entitled The 12-Minute MBA for ________. Educators, Engineers, Attorneys, etc. There is a market for those books. I am sending this review and my personal recommendation to all members of the CT Council of Language Teachers for their dissemination to World Language teachers in CT. I look forward to reading the sequels myself!
Carol A. Kearns
Vice-President / President-Elect CT Council of Language Teachers
National Vice-President La Sociedad Honoraria Hispánica