Money-market
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He's not kidding. Insana insists that the market leaves coded messages, "breadcrumbs on the road to the gingerbread house." With a few charts and a bit of technical explanation, he shows how you could have profited in the Great Salad Oil Swindle of 1963, the crash of 1987, the Asian crisis of 1997, and other riveting fiscal dramas. Insana makes his points convincingly. There's his anecdote about President Kennedy's assassination, when the market began to tank before the news got out. One broker sparked the selloff, saying it "had something to do with the president." The possibly apocryphal explanation: Disappointed dealers at a Dallas brokerage house go back to their office when JFK's parade is halted without explanation. Though nobody suspects the truth, their manager can think of no bullish reasons such a parade would be cancelled, only bearish ones, so he sells early and saves big.
While this story remains unverified, Insana has plenty of verified market-message examples: the 1990 oil spike that heralded Saddam Hussein's Kuwait invasion two months early, the Thai baht crisis that presaged the turning of Asia's tigers into whipped kittens, and the 1993 Dow Jones Utility Average warning preceding the 1994 bond crash. A notable anecdote: one trader deduced a 1980s spat on the border of Egypt and Libya based strictly on upticks in U.S. based oil companies and defense stocks and dips in two international oil stocks and a designer-jeans company dependent on Egyptian cotton.
Can you really predict Greenspan by reading Insana's book? Or is it all just Monday morning quarterbacking? Hard to say. But Insana's book is as fun as the investment game itself. --Tim Appelo END

Good point - wrong emphasis in presentation
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The market is the messageHe gives industry/sector group relative strength rotation credit for frequently predicting the economy's strengths and weaknesses and cites ways in which this can be used in selecting career paths as well as suggesting business trends. He uses commodity price moves as signals that foretell future events such as Chernobyl, the Gulf War, the Egypt-Libya potential war, and other geopolitical upheavals. However, I believe he makes too much of the market selling off just prior to the announcement that JFK had been shot. There is a story about a certain well-known network newscaster in Dallas making the call back to his NY newsroom, then ripping the pay phone out of the wall to keep other reporters from using it to get to their newsrooms. So there may have been real reasons for the news delay. Anyway, the market was shut down with the Dow suffering only a 3% decline. After remaining closed one additional day, the market continued its upward climb for the next 3 years. While a member of the Pacific Stock Exchange, I witnessed the same momentary "front-running" when Reagan was shot on March 30, 1981. On that day something "felt" amiss when we suddenly got hit will an avalanche of sell orders. Minutes later, the news tape announced that the president had been shot. But like in the Kennedy situation, the market dipped momentarily, then continued its rally. In these two cases, the message was inconsequential, financially speaking. After giving numerous examples of what market signals are and how they've fared over the years, Insana asks his most thought-provoking question: "So why was it that most investors, all the world's politicians...failed to notice trouble signs on the horizon? Once again, it was the failure of many observers to pay attention to the market's ominous message." The implication being that the rain clouds were forming but nobody took notice. The answer is simple yet unsatisfying: As long as we listen to what "they" say instead of watching what "they" do, we will always fall victim to "their" market. What Insana is making a case for is a market discipline termed Technical Analysis. It looks at market action, valuing above all else the constant interplay between the supply and demand for a any tradable entity, and considers Fundamental Analysis (Wall Street research) as so much hot air. It is not a particularly popular stance, but it is much closer to allying yourself with reality than anything else.

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Breezy, superficial, insubstantive and overly adoring
Trader as Savior
Fascinating read
In retrospect, some of the messages from the markets identified in the book are quite prescient. A good example is the rapid deterioration in the A/D line at the height of the Internet bubble. Of course that phenonmenon did not go unnoticed by the market pros. I clearly remember numerous analysts assuring viewers on CNBC that the stock market was not over-valued (and therefore in no danger of collapsing) because so many stocks were in the doldrums!
The book was filled with anecdotes about how major economic and geopolitical events (from Fed rate cuts to border wars between Egypt and Libya) are foreshadowed by unexplained market movements. Had Mr. Insana focused on the rationale behind these movements his argument would've been a lot more convincing. Instead, the book had a tendency to ascribe a sort of magical, oracular power to the market and the "smart money" that makes the market. Of course the real reason is a lot more mundane. Sometimes it's rampant insider trading (as in the oil futures mkt). At other times anyone who has bothered to read a newspaper would have seen it coming from a mile away. A good example is the collapse of the Thai baht. Any regular reader of the Far Eastern Economic Review would not have needed the markets to send a msg - for months the magazine was filled with dire warnings of imminent collapse in its op-ed pages.
Another issue that Mr. Insana did not address is the very important question of how to separate the signal from the noise emanating from the market 24 hours a day. As someone who had (foolishly) dabbled in the futures market, I know first hand that wild swings in the market can be triggered but nothing more dramatic than a 1/2-hr T-storm in downtown Chicago. (I always susepct that if I wait at a 2nd fl. window at the CBOT and sprinkle water on the head of a particular trader as he leaves the building, I can make a killing in soybeans.) In the days of old when the market was almost the exclusive domain of the Smart Money in the know, the msg. of the mkts was probably a lot more reliable than today, when the unwashed masses can steamroll the smart money based on the most ludicrous rumor posted on Pump-n-dump.com. How to separate the grains from the chaff is something we'll have to leave to another CNBC author.
BTW, there really is a web site called pumpanddump.com.