Finance

The main strength of this book is the 100 detailed company profiles, which give the rundown on the company's core businesses, their history of profitability, product and market area dominance, quality of management, and so on. What use is this, you might ask? Well, Peter Lynch once said that you should be able to tell at least a two-minute story about each stock you buy. Well, the coverage here amounts to a ten-minute story for each of the 100 stocks. Most of these were familiar to me, but some weren't, and so I learned something there. Perhaps the best stock I learned about was good ol' MMM, Minnesota Manufacturing and Mining. It has a 20-year record of 20 percent return on equity (ROE), and amazingly, 30 percent return on capital. You could do worse than buy this stock and just hold it. (By the way, it's up several points over the last few trading days in the market, and Proctor and Gamble has done pretty well also, another recommended stock). Anyway, for those wishing to follow a conservative, large-cap investment program, this book is packed with useful information. Anybody who buys the top dozen stocks in this book, distributing them among at least half a dozen sectors, should do pretty well over the long term. Remember, although 90 percent of all mutual fund managers don't beat the broad indexes, it's only necessary to match the market's performance over the long haul to become very well off financially and secure your retirement. This book will help you do that by concentrating on the fairly conservative strategy of buying and holding quality large-cap stocks.

John Slatter's strategies to some may be archaic, to others nonsensical. But really, when it comes to investing, everyone has their own strategy anyway, so what is the fuss all about? Slatter's statement about stocks is really in reference to the "bond craze" that some people get, the real estate markets and commodities. People who don't understand those particular markets should stay away from them as they have a good potential to get burned if they are ignorant about their moves within it. More people understand stocks, he knows that, so he is going to speak to these people. The definitions of market lingo are great and very clear. The company profiles are great and give pretty good insight into each company and what makes them valuable. Updated information? Why try and find that in a book anyway? The internet will do for updated information. Afterall, the author is only giving an opinion as to what makes those particular stocks valuable. He is definately not writing a stock atlas or performance history. Good read, thought through all the way.

Mr. Slatter has a good idea in trying to narrow the universe of companies to invest in down to 100. He writes up a couple page profile on each company which tells you the pros and cons and some background history. He provides you with the web address which would be a good next step. All of the companies in the book are quite substantial and on average probably solid long term investments. It is always interesting to read his commentary at the beginning of the book, even if you do not agree with everything. He also does a good job of gathering significant reporting that has occurred in various publications into one place from the past year. THat is a time saver. Think of this book as an annual newsletter. It is a lot cheaper than most newsletters you can buy.

this is the worst book i actually investyed in some o fhtose way expensive stocks and i nearly lost over 100,00 thousand dollars this is a bad book it ruined my future as well as my families future thank you

invester, not known

This book is an easy and informative read for selecting blue chip stocks. I still have the first edition and it is interesting to see how many stocks are gone from the original 100. My only problem with his book is the rating system. I do not believe that shareholder perks should have the same weight as stock growth and earnings growth.

I am ordering another copy for a friend. This book could be my money manager of the future. I read 6th edition at the local library and that led me to the 7th. It cuts to the quick fast. Saves a lot of homework. I am going to cross reference this with John Slather's book and load up where they agree with Value Line

After reviewing over half the stocks in this book, I found only two I would consider purchasing. Most have gone down or gone nowhere. I still enjoy Gene Walden's book "The 100 Best Stocks to Own in America" but this book did nothing for me. Also, was surprised he had so little technology stocks in the book.

After following and/or investing in about 15 of these stocks, I have been pleasantly surprised. I'd say on average, their stock prices have doubled. However, I don't think it is worth buying the book anymore because these stocks are no longer undervalued.

Here's a book that should be on the desk of every person in marketing or advertising any place on the globe. Ms. Moses has penned a fascinating first-person account, describing the burgeoning teen market. The future for all multinationals will be trying to market into the Third World's teen market. Elissa Moses shows you how.

teenagers need to read this to find out just how stupid they are. we all go through this moronic period in life, when market forces prey on our immature and unsuspecting minds. it usually starts at 15, but for some it finishes at 30. we are preyed upon by a constant bombardment of commercials which subliminally discourage us from investing in our future. MTV warps our brains and we forgo our savings on overvalued and hyped up trinkets that help us conform to nonconformity. we end up with racks of CDs and a cuboard full of designer shoes, but no downpayment for our apartment when we realize that life is serious. there aught to be a law against this!