Finance
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Best book I have ever read
Two Highly Enthusiastic Thumbs UP!
Amazing Book!
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Customers are the gold in your company
Irresistible Lists to Fill the Gaps in Your Stalled ThinkingThe book vaults into the gap by addressing major areas like creating a better bundle of products and services (offer stamps in a card shop in a tourist town like Williamsburg where the post office has long lines), add incentives (free gifts, coupons, rebates, special financing, and contests), tap into or build communities of interests (like those who love Harleys), building trust by standing behind your work (deliver what you promise and make good if you don't), give first in order to receive (this often means helping a charitable purpose with some of your proceeds), reward all customers as though they are your best customer (with a smile, recognition, respect, etc.), treat your best customers even better (they account for 80 percent of profits and there aren't very many of them), make it easy (automatic reorder and replenishment), go to your customers, personalize what you offer to your customers, and become a champ at customer service.
These are all valid concepts, and seeing 100 or so examples of each point makes it easier to imagine how to apply these principles to your own business. That's the strength of the book.
My only quibble was that it seemed like the examples pretty much came from the same companies in each area. I think I now know more about Merrie Maids than I really need to know, and a lot of the examples are pretty obvious. Usually books of lists have more variety and more intriguing examples.
Perhaps this limitation is just because this subject hasn't been thought about enough. I hope the authors come back with an update on this book in a few years with zingy examples that are based on things you, the reader, have developed as a result of studying this book.
May you have irresistible success in keeping your customers!

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Psycho-BabbleI found "The Situation" examples more a work of fiction than of real life business problems. His motivational examples were repetitive and lacked insight into human behavior.
All in all, reading this book was irritating rather than helpful.
Solid attempt - Difficult to apply
A cornucopia of creative ideas for motivating people.
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Nice idea, but where is the delivery ?The book (or at least what I read) lacked any discussion on exercising the brain so that one can improve their methodology. Doing this would help one improve the quality of their work, and then achieve their promotional goals. Its just a different way of getting there but in a way that promotes ones confidence in their own work.
The overall theme of the book was to offer self improvement in many key areas, but it seemed to focus on how to respond to situations, not how to create them. Maybe I'm wrong. Maybe I should finish reading it.
A Good Read!
A Great Book - One of a Kind
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Can you use the internet?
Useful book
It is filled with many benefits and future savings.
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An Inspiration
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The Best Tax Advise They Never Give You
What Happened to the Bill of Rights?Freedom is your birthright as an American. SEIZE IT! Read "Freedom in Chains" by James Bovard and "Your Money or your Life" by Sheldon Richman and "Why we mustAbolish the income tax" by Nelson Hultberg. These books point the way to freedom rather than more pointless submission.

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Good general overview, although not entirely extensive.
i like the book
A very down to earth bookAs an Electronic Commerce Consultant from Bombay, India, I really like the way autor has integrated real life marketing strategies with ones on the Internet. The strategies are applicable to businesses globally, and not just in countries which are way up in Internet maturity and penetration.

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