Finance-Software

Guy Kawasaki has written a great book on Apple and the Apple business method. Very funny. Extremely unique and marvelous, like Apple. Perfect for brushing up your Mac Evangelist skills! One of the best books I've ever read, and I'm not even done! Guy truly embodies the Macintosh Spirit. everything about the book, from the footnotes to the illustrations, is like the artistic perfection of Macintoshes! GUY KAWASAKI RULES!!!EVERYONE SHOULD READ THIS BOOK AND BUY A MAC!!!!!!

The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.

Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success. Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.

I have not been able to find this book due to the fact that it is no longer in print. I'm a business consultant and have a client looking for a copy of this book. If anyone has an extra copy that they'd like to sell, please email me. Is there an updated version coming out soon?

Thank you, Judi Munson New Dimensions Consulting

I consider this book to be the bible on mailing list services and how to start a business from your home. The book is very thorough and takes you step-by-step through the history of the US Postal System, shows you how mail is processed, and reviews hardware and software which is necessary to begin your own business. It also includes detailed testimonials from successful mailing list service providers, some who started at home and grew into large companies. There is also an abundance of marketing strategies that are insightful. Be aware: the book is very outdated (386 vs 486 system, 9600 baud rate modems, 500Mb hard drives) and the US Postal System has been massively changed since the book was printed in 1993. I want an updated version---how about it Linda Rohrbough. Without a doubt, this book is a must-buy for those interested in starting their own mailing list service!