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A Good Read!
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AN ABSORBING PORTRAIT OF THE EARLY YEARS AT PARCBut Hiltzik's book does not focus on the Jobs incident, rather he gives us portraits of the men and women whose talents and vision produced computers that were way ahead of their time. The first group of engineers working for Jack Goldman and George Pake in a warehouse across from Stanford University actually built a computer that acted much like the DEC PDP-10 that they wanted to buy. They were told they couldn't have one because Xerox had purchased rival computer-maker SDS, whose products were decidedly inferior. So the talented team simply built themselves a clone. Later, they followed Alan Kay's dream of a small personal computer and created the Alto, a true personal computer that had a mouse and graphical interface and built-in ethernet-- in 1973! Kay also created the first object-oriented language, Smalltalk, which was perfect for writing user-friendly applications for the Alto.
The number of innovations that came from PARC is truly astonishing, but none of them ever came to market. This book provides some of the answers as to why Xerox did not turn its research into profits. While pouring money into PARC, they were also having problems with their main business, which was leased copiers. The Japanese were making smaller cheaper copiers that were eating into Xerox's business markets and that was a major distraction. Xerox also lacked the means to sell computers. Their salesmen usually dealt with office managers; they knew nothing about computers.
The products created at PARC were marvelous (everyone wanted an Alto once they saw one in operation), but they were created with no thought to marketing. Each Alto was hand-built and would have to be sold for a hefty price. Xerox did sell some to the Carter administration for the government information office, but never set up a factory to build Altos.
The other problem with marketing the products from PARC was the blindness of the company, including its brilliant researchers, toward the revolution happening right outside their door with small computers. Some of their engineers, like Larry Tesler, Charles Simonyi and Bob Metcalf, did see the potential and left for greener pastures (Tesler to Apple, Simonyi to Microsoft, and Metcalf to found 3Com). But as a company, Xerox had no notion that small cheap computers were about to take the market by storm. When they finally incorporated the Alto technology into the Xerox Star, it was too big, too slow, and too expensive. IBM came out with its PC and businesses bought the cheaper product. The author gives too much credit to IBM, however. The microcomputer revolution was already in full swing and it was only the hubris of the ultra talented researchers PARC employed that kept them from seeing that it was the self-taught garage geeks, not PhD scientists with money to burn, who were the true initiators of personal computing.
As for the visit of Steve Jobs, Hiltzik says there were three visits, with progressively more encompassing demonstrations of the Alto-Smalltalk products. He says all of the participants seem to remember it differently, but Jobs has always felt the emphasis on what he learned at Xerox takes away from the talent and vision that already existed at Apple. The author says it was inevitable that Apple would do a better job of selling the public on a graphical interface than a tradition-bound bureaucratic organization like Xerox. It was simply fate that Apple brought out the Lisa and the Macintosh while Xerox brought out the doomed Star.
Fascinating storyThe story is really set in the 1970s and 1980s when Xerox set up PARC really to support a newly acquired computer company SDS. What happened instead was that PARC itself outshone the acquired company and for a corporation that built up its name in the photocopier business, it caused many problems.
Hiltzik is a master at capturing the mood and feel. He brings a multitude of characters to life in bite sized chapers. (The book has almost 450 pages but the chapters are about 8-12 pages long making it easy to pick up and immerse yourself in a piece of history.)
What I found astounding was the level of technology reached in PARC. This is well documented in this book. You have Douglas Englebart who used research and ideas raised in the 1940s as a blueprint for interactive hardware and software aimed at manipulating text and video images (he was the "inventor" of the mouse). You have explanations of the floating point function (which caused Intel so many problemns with its Pentium chip). You have descriptions of culture shaping events such as Bob Taylor's "Beat the Dealer" where his people would spend an hour or so explaining their research and then were let loose to the erudite audience "like a rank steak to a pack of hungry wolves." You even have the origins of Ethernet and TCP/IP documented here.
This is a very detailed book but unlike say "competing on Internet Time" it is much more like a story with real characters and real-life issues. It reads as well as a Southwick book but with much more to say.
It is amazing what PARC produced using a bunch of the best people around, and it is the characterisation of these very talented people which made me enjoy the book so much. Hiltizk masterfully adds an epilogue that goes some way to trash the view that Xerox must have been just plain stupid to let all this technology go. A very thoughtful and broadminded ending to a superb book.
A fascinating readThe story is at once inspring and tragic. Inspiring in that the centre produced some of the most incredible advances in the computing sciences ever seen, but tragic in that many of those advances never saw the light of day (at least not with a Xerox badge on them). Several things come across when reading the book: the collection of people working in the facility were of an extremely high calibre and some of the sharpest minds of the day, they also possessed (in many cases) collossal egos to go with their staggering intellect, Xerox in many cases had neither the foresight nor the wherewithal to bring these great ideas to market and that the inventions coming out of PARC were perhaps too far ahead of their time to be practical in the "real world".
In the end, as in many organisations, internal politics and ego/hubris brought down this fine institution from what it was to what it is today. I guess that was to be expected with the cast of characters involved and the inability of Xerox to understand their work. As an aside, I think the author handled the question of "did Xerox blow it" very fairly and comes across as surprisingly sympathetic to the company. I think this is reasonable, as it's very easy to be wise after the event. I think many other organisations may have acted the same way when confronted with the economic realities of the time coupled with this bleeding edge technology.
In all, I would recommend "Dealers of Lightning" to anyone curious about the history of computer science or technology in general.

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An Educational and Interesting Read
You want it when??In some instances (FBI kidnapping) I was left somewhat disappointed at the simple instance provided and the lack of any suggestion of reaction to an impending deadline by the agents involved. They pondered, realised and nabbed the offender which was great but I failed to find within the situation given any real scenarios that involved their responses to an impending deadline in a situation where things appeared lost.
However, having said that, Carrison certainly hones in on the FBIs ongoing case analysis and reviews - post incident reviews that provide the necessary updates to current method that do provide controlled approach that limits wasted effort.
At the end of each chapter is a series of bullet points that reiterate the lessons provided.
All in all, a good read and a valuable set of lessons that can be taken away, reflected upon and then applied as appropriate.
A Stimulating Read
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Dead Bank Walking, but with a big limp
A unique and riveting glimpse inside the executive suite
Everything you never knew about M&AThis book is an absolute nail-biter that will surprise you. You definitely would not expect this from a book about "some bank merger that happened 10 years ago out in California." If you work in the business world, especially in the banking industry, you must read this work of passionate dedication and self-sacrifice. The book's in-your-face comments and insight, peppered with self-depricating wit, will make you forget you're reading a book about "business," making it read more like a Oliver Stone screenplay.

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Must read!
Excellent book. Easy to read and informative
5 Stars!
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A great book! Now even better!
Easily the best book about the DeLorean automobile
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Never too youngMr. Day is proof. Read it.
aaron humes
Whoaaa...Amazing, fast reading and I want to read more!