Managerial-finance

What striked me as odd in this book is the background of it's author: Medicine and IT.My skepticism unfortunatelly proves well founded.The book is built around a quite simplified example of a bike shop that fails to clear things up.The writer spends much time explaining technological advances in broad terms and less time with the marketing aspect of CRM.It contains no case studies.Too introductory.It will give you some understanding of CRM but limited.All in all i did not find it a helpfull book on the subject .Only for execs with no touch with current technologies as a starting point, not good from a marketing perspective.

It was a pretty good book, but it was a little too high level. If you are new to CRM this book is pretty good, but if you have picked anything up from the various business magazines then it is not as useful. I would have liked to see more specifics discussed regarding implementations and possible pitfalls.

Never has a business trend been more popular, more expensive and less understood than customer relationship management, or CRM. The costs of CRM can be astronomical, and while the benefits also can be great, they are often less easily to predict, due to the complexity of the systems. Byron Bergeron breaks down CRM into its component parts, and in so doing, helps the reader grasp just what makes the price so high, and why it might all be worthwhile. In his discussion, Bergeron touches on the major suppliers of CRM technology, the need for employee training, implementation issues, and virtually every other factor an executive might need to consider in evaluating whether or not to undertake a CRM program. We from getAbstract highly recommend this comprehensive work.

This is the second Essentials book I purchased in the series and I can't rave enough about them. In my management position in one of the top financial industries, I need to understand what is going on but I don't need the technical details so many other books get into. These book provide great coverage on important topics -- they really help be to understand. I heard about and had a slight grasp on the use of ROI and other measures from my work, but I didn't really understand it until I read this book. A must have for any professional--I'm recommending it to my colleagues too!

The author does a great job in showing how capacity management has an impact on operations, as well as how to use measurement systems and process analysis to
enhance capacity usage. This is a solid foundation in capacity management for any business professional!

I've read a number of BSC books, from Kaplan & Norton's original classic, to later works, and this is one of the very few that goes into practical implementation and management of a balanced scorecard.

What makes this book better than the others I've read is the way the author points out the pitfalls as well as the advantages of implementing and using this tool. He is objective and, more importantly, experienced, which is evidenced by how he places the BSC in context. This context is shown in the gap he uncovers between strategic themes, mission/vision/values, competencies, and purpose, and initiatives, objectives, measures and targets. The BSC fills that gap - if properly done and all of the key factors are understood.

I liked the way this book uncovers subtle key factors, such as the differences between strategy and operational effectiveness (often mistakenly viewed as the same thing), and what you should and should not be measuring. I also liked the way strategic themes were defined as a concept, as well as the use of tool called a paradox map to verify the alignment of tasks to strategy.

The bulk (and value) of this book is the implementation plan, which is governed by six critical success factors necessary to implement a BSC. It is here that the book shines because the implementation is laid out as a project (in fact, one of the six CSFs is to treat the implementation as a project), and is achievable with no non-value added steps.

If you want to gain an objective view of balanced scorecards and their value, and a pragmatic approach to implementing one, this book is the one I recommend.

A remarkable book in getting anyone up to speed in the world of Accounts Payable. I found this book extremely, It gives valuable insights to both the begineer and the seasoned pro of AP

This book was defintely meant to be used in a classroom setting. The theory is very well explained, but when it comes down to practice, there are not enough exercises to practise what you learnt. Additionally, for the exercises offered, only some of the answers are provided at the back of the book. If you want to learn about finance on your own, this is not the book to buy. However, if you do buy the book, then make sure that you buy it as a compliment to another finance book filled with exercises; or beter yet, as a compliment to a finance class where your teacher (should) give you all the extra exercises you need.