Management-accounting

I am the author of this book, not Gaffney. I had to assign a rating to send this message. I would not rate my own work.

David J. Fritzsche

Eric Marks has offered us a rich framework of information-age paradigms to complement the secular world of strategic thinking.

A wonderful parallel is drawn between the organic nature of the corporation and the darwinian theory of survival. The author demonstrates that while thinking might be organic or hollistic, the IT organization lacks woefully behind due to its structure and the lack of generative planning that accompanies regular business chaos.

The book makes a conscious effort to stop at theory and frameworks, hopefully to be continued with a plan to action and tools for the implementation in subsequent publications.

I found "Business Darwinism" to be a no-nonsense, intelligently written evolution of information. The reading experience is educating, and at the same time, entertaining. It's a compendium of fascinating, and important events that shaped our current day information systems models. The Darwin, and other evolution analogies that the author selected, as well as the attention-grabbing timelines and events makes for an interesting read. He very nicely positions the IT importance intelligently at the center of the corporate model without overstated importance, and supports it with well-built logic as to why it works. The appeal of the book is that anyone, hanging on to any position on the corporate flagpole will find it both interesting and educational, as it helps him or her understand the core value of information at the business level, without all the technogibberish.

I found "Business Darwinism" to be a no-nonsense, intelligently written evolution of information. The reading experience is educating, and at the same time, entertaining. It's a compendium of fascinating, and important events that shaped our current day information systems models. The Darwin, and other evolution analogies that the author selected, as well as the attention-grabbing timelines and events makes for an interesting read. He very nicely positions the IT importance intelligently at the center of the corporate model without overstated importance, and supports it with well-built logic as to why it works. The appeal of the book is that anyone, hanging onto any position on the corporate flagpole will find it both interesting and educational, as it helps him or her understand the core value of information at the business level, without all the technogibberish.