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Good try but not good enough
Best of the BestI especially like the detailed evalution of important linkages to make measurements work. These authors write clearly and succinctly with real case studies, not theory.
Use this book as a reference guide of what to do when Norton and Kaplan fails.
Maps the Way to Human Capital Improvement
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GREAT!
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The next "bible" for Training Professionals
Training Professionals Take Note
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Built to Last identifies 18 "visionary" companies and sets out to determine what's special about them. To get on the list, a company had to be world famous, have a stellar brand image, and be at least 50 years old. We're talking about companies that even a layperson knows to be, well, different: the Disneys, the Wal-Marts, the Mercks.
Whatever the key to the success of these companies, the key to the success of this book is that the authors don't waste time comparing them to business failures. Instead, they use a control group of "successful-but-second-rank" companies to highlight what's special about their 18 "visionary" picks. Thus Disney is compared to Columbia Pictures, Ford to GM, Hewlett Packard to Texas Instruments, and so on.
The core myth, according to the authors, is that visionary companies must start with a great product and be pushed into the future by charismatic leaders. There are examples of that pattern, they admit: Johnson & Johnson, for one. But there are also just too many counterexamples--in fact, the majority of the "visionary" companies, including giants like 3M, Sony, and TI, don't fit the model. They were characterized by total lack of an initial business plan or key idea and by remarkably self-effacing leaders. Collins and Porras are much more impressed with something else they shared: an almost cult-like devotion to a "core ideology" or identity, and active indoctrination of employees into "ideologically commitment" to the company.
The comparison with the business "B"-team does tend to raise a significant methodological problem: which companies are to be counted as "visionary" in the first place? There's an air of circularity here, as if you achieve "visionary" status by ... achieving visionary status. So many roads lead to Rome that the book is less practical than it might appear. But that's exactly the point of an eloquent chapter on 3M. This wildly successful company had no master plan, little structure, and no prima donnas. Instead it had an atmosphere in which bright people were both keen to see the company succeed and unafraid to "try a lot of stuff and keep what works." --Richard Farr

A Business Student's Perspective- The true definition of a core ideology; including the distinction between a core purpose and core values;
- Encourage trying lots of stuff and keeping what works;
- And, "The Genius of the And"...it is possible to have two things at once.
Although, this book was primarily targeted towards entrepreneurs and CEO's, we found that we could use this book for our future career search and within our daily lives. For example, the chapter titled Cults and Cultures outlined the extraordinary commitment employees have to their particular organization; Personally, we don't think we have what it takes to be a true "Nordie," but it gave us insight into what characteristics and traits to be looking for in an organization we would like to work for.
Some of the inferior traits of the book are that there were some parts in the novel where the authors seem to stretch their examples to fit within their framework, and they came across as being slightly bias to their own theories. We also found that they never mention the same company in every chapter, which made it harder to follow and also harder to believe that every visionary company fit all aspects of their model. However, overall, this book is an easy read, with a simple model that makes sense. It uses interesting companies and is backed up by 6 years of intense research. We recommend this book to any student who is looking to think on different terms than what we are being taught in school.
Unprecedented, Compelling, Well-ResearchedWhat separates "Built to Last" is that each visionary company (3M, HP, Procter & Gamble, Wal-Mart...) is contrasted with a comparison company founded in the same time, in the same industry, with similar founding products and markets (Norton, TI, Colgate, Ames...). Perhaps what I found most intriguing were some of the twelve "shattered myths" they go on to counter throughout the book:
1. It takes a great idea to start a great company
2. Visionary companies require great and charismatic visionary leaders
3. Visionary companies share a common subset of "correct" core values
4. Highly successful companies make their best moves by brilliant and complex strategic planning
5. The most successful companies focus primarily on beating the competition
As a current business student with a summer internship in a "visionary company," I was amazed as their careful analysis rang true. This is one book I can highly recommend to any student, professional, or business educator looking for those not-so-subtle traits that characterize a truly visionary company.
The Perfect Business Book - A Must ReadA perfect business book - erudite, entertaining, and relevant - and a must-read for anyone who ever dreamed of becoming (or simply working for) the true business leader.

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Ultimately, this is a book about grit and determination. "Building the Home Depot was a tough, uphill battle from the day we started," they write. "No one believed we could do it and very few people trusted our judgment." The two cofounders launched the company only after they were fired by a California hardware retailer because of politics. The Home Depot lost $1 million in its first year of operation in Atlanta. Today it's one of the great successes on Wall Street, with more than 700 stores across the country and 160,000 employees.
One reason the book is so engaging is that it includes corporate anecdotes. A favorite: the company banned wild parties after several employees were demoted and a couple were fired in the wake of a drunken annual managers' meeting. Another yarn involves Sears, which made one of the worst financial mistakes in retailing history when it passed on a deal to purchase Home Depot in the early 1980s. The authors are self-serving at times; for example, they whine too much about paying $104.5 million to dispose of a sex-discrimination lawsuit. But there's no denying the smashing performance of Big Orange. Marcus and Blank paint a story with some sparkling advice for practically anyone in business. --Dan Ring

Full of LiesI am sure Ken Lay could write books full of accolades to Enron. It would be just as true, and just as much a waste of time and money to read.
A great story...Provides, IMO, valuable information that will be useful for any business owner. I am glad these guys took the time to share their story, and I hope I get to meet them one day.
What a great way to spend a rainy weekend. You'll love it as it reads like a novel. And you'll never look at Home Depot the same way.
Inspiring, entertaining, and thought-provoking.
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His earlier book was good on planning.More than a guide to developing a business plan I found this book provided practical input to planning a business in general. Unlike many texts dealing with this subject, this book has the practical tone of someone who had done it before. McLaughlin asks good questions and makes many suggestions with regard to addressing business strategy and tactical issues. He gets right into the detail of planning with an extensive chapter on writing department plans. Another chapter discusses partnering as a potential new business strategy. The book includes case studies, and discusses some particular examples of both business success and failure.
McLaughlin is an engineer who was involved in the early days of the disk drive industry, and is one of the founders of the disk drive industry's trade association. He later became an industry analyst and published a weekly newsletter on the industry. The book evolved out of work done in writing his doctoral thesis.
Though many of the sources are now dated, the book includes a bibliography useful to business planning including sources on market research, writing business plans, and reading financial statements.
I would recommend this book to anyone planning a new business or overhauling an existing business or division. Too bad the book is no longer in print, however I found that my local public library had copies.

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no valuable contentI couldn't read the book entirely. Reading a few chapters and picking interesting spots didn't show a single concrete step on creating trust, or concept on how trust is created.
Read the title, that's about the only valuable part of the book and save the money.
Excellent "Why" Book
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Maggie Mort's Building the Trident NetworkThe Trident is a large submarine designed to carry eighteen submarine-launched ballistic missiles tipped with multiple independently targetable reentry vehicle (MIRV) nuclear warheads. Tridents would replace the smaller Polaris submarines in the 1980s to provide a less vulnerable sea-based nuclear deterrent force for both the Britain and United States. Trident technology was complex and therefore very expensive.
The idea of building the submarines in the early 1980s was attractive to the management at VSEL because of the potential for profit. They assumed, as most people did at the time, that the Cold War would not end soon. British equity investors endorsed this view by rewarding VSEL with a high and growing stock price. As a result, the management of VSEL progressively divested itself of other businesses to focus most of its efforts on building Tridents.
A major argument in the book is that the closing of the Trident building program in 1998 brought considerable hardship to the workers of Barrow, but that this was not an inevitable outcome. A group of workers called the Barrow Alternative Employment Committee (BAEC) argued forcefully for the diversification of VSEL activities in order to avoid overdependence on defense contracts. Mort examines carefully in Chapter 3 the BAEC's claims that VSEL could have remained diversified by investing in non-defense technologies such as radomes and the Constant Speed Generator Drive (CGSD). The latter was basically a gearing system that allowed ocean-going vessels to generate their own electricity directly from the diesel engines that powered the propulsion system rather than using separate generating systems. Mort shows how this technology was jettisoned in a rather cavalier manner by a management not wanting to be distracted from its military mission by profitable commercial activities. The correctness of the BAEC's views and the stupidity of management decisions regarding CGSD in hindsight lead Mort to conclude that things did not have to work out the way they did.
However, there are other aspects of the argument that are worthy of comment. One of the problems that Mort addresses in Chapter 4 is how the majority of workers (other than the BAEC members and their allies) were convinced not just to go along with the divesting of civilian businesses but also actually to invest themselves in the shares of the newly privatized and defense-contract-dependent VSEL. The British government under Margaret Thatcher was keen to privatize state-owned enterprises like British Shipbuilders, so it proposed a management/worker buyout of the Barrows works as one of the ways to convince the unions that they had a stake in the success of the Trident program. The government hoped that having a financial stake in the firm would reduce the propensity of the workers to engage in strikes. Ironically, the workers invested in the shares and then immediately went on strike for better wages and working conditions. They had purchased the shares for their potential appreciation and sold them when the price went up. Although the workers remained stakeholders in VSEL, they did not remain shareholders for long. However, even though this tactic failed to prevent strikes and other union activity, it succeeded in scuttling efforts of groups like the BAEC to get the rest of the work force to question the overdependence on defense contracts in Barrow.
There is a brief but good theoretical discussion in Chapter 1 of the social construction school of thought in the science, technology and society (STS) branch of sociology. The influential writings of David Noble, Langdon Winner, and Bruno Latour are discussed briefly. Mort herself stresses the concept of "enrollment" by which she means the process of involving individuals in large technological projects. Her interest in not just in enrollment, but also in "disenrollment," as when workers are laid off when demand for a new technology declines or when they lose faith in or become marginal to a given project.
In sum, this book represents a solid effort to understand the path not taken in a large and important technological effort. Its generalizability to other large technology efforts may be limited to some degree by the exotic nature of nuclear submarine technology and the importance of the sudden and rather unexpected end of the Cold War for the events described in the book. Nevertheless, there are all too few books on technology that adequately consider the importance of the views of the workers who are part of the overall effort and particularly of the potential role of dissident labor groups like the BAEC.
A Military-industrial network and its alternativesOf course, enrollment into networks depends on translating many interests, so Ms. Mort's book also brings many other issues into focus. The book chronicles the progressive narrowing of a formerly diverse, creative, and complex marine engineering operation at Barrow into a single purpose tool of cold war nuclear confrontation capable only of building submarines to carry Trident missiles. Mort explores the logic of "core business" versus diversity, an issue that much recent industrial strategy makes crucial. Her story proceeds mainly through analysis of network construction by workers at Barrow who were attempting to preserve diversity and technical capacity in the face of the "baroque technology" of nuclear submarines. In this, she demonstrates clearly and forcefully how much labour history has to contribute to the analysis of large-scale sociotechnical systems. The story of the Barrow Alternative Employment Committee is fascinating and its intersection with the nuclear disarmament movement intriguing. A further important theme is analysis of technological roads not taken. The constant speed generator drive and the VSR3 radome are significant actors in this story.