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Managing the Lean Journey
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Despite the troubling transparency of American Family Robinson, the NAM's willingness to dramatize their deepest fears and concerns suggested an out. In the process of building a dramatic program for the manufacturers, the specialist could play a mediating role, negotiating a formula, and, conversely, the formula itself could play a mediating role, sustaining a "multiplicity of meanings other than a monolithic dominant point of view."Nevertheless, Bird builds an interesting case history; American Family Robinson, for example, was a radio soap opera in which the Robinson family expressed the pro-business, anti-New Deal sentiments of its sponsor. As corporate attitudes evolved from the early days of radio through the use of film and the advent of television, more and more entertainment became a definite strategy in getting business's message across.
Living Better is geared more toward an academic readership instead of a general one. Familiarity with New Deal policies and politics is useful when tackling this book--so is a magnifying glass for anyone over the age of 30, since the print is small, and the margins narrow. Still, after reading about big business's insidious advances into the national psyche via nightly entertainment in the early years of radio and television, one might think twice about what one's viewing now.

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A wonderful resource
Based on real experience,not just theories!Don't let the garish cover art distract you. This is a solidly good book, which I regularly recommend to my clients. Of course, I can't vouch for the Price Waterhouse consulting group's ability to get clients to change successfully or whether they even follow their own advice. I just know that I do apply the best ideas in this book (plus some of my own) in my consulting practice.
Outstanding book to help your organization achieve change
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absolute must read
An International Manager's MUST READ

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Solomon spends a chapter debunking the Machiavellian myths that now dominate business. He argues in another for integrity in free enterprise. He devotes a third section of the book to describing 45 business virtues, including compassion and trust, and the importance of each. He also provides a historical and philosophical context, citing Aristotle and Adam Smith, among other great thinkers. A Better Way to Think About Business is persuasive reading for employers, employees, and those concerned about corporate behavior. --Dan Ring

A Successful Corporation has nothing to do with football."A Better Way to Think About Business: How Personal Integrity Leads to Corporate Success" delivers exactly what its title promises, and has already helped me through a couple of ethical dilemmas that I've had to resolve in the course of my job. This book is very clearly written and provokes clear thinking on the subject of business ethics. It does not insult your intelligence by stringing slogans together and calling the result a 'business ethic'. (Personal note: I am so bloody sick of books that proport to teach me 'Managing by Values' and turn out to be fluff and slogans and bad writing to boot. Business ethics is a very complex and gut-wrenching subject, and some authors need to treat their readers with a bit more honor and dignity.)
Sorry for the above tirade. Read this book. If you don't have time to read the whole thing, dip into the 'Catalog of Business Virtues' at the end of the book and try to schedule a virtue per day to think about on the long commute home. I'm sure I'll keep going back to Robert Solomon for a 'better way to think about' the really tough business situations.
Refreshing, thorough, and exceptional! Read it.This is a remarkable book in that it lays a sensible, philosophical foundation and builds a compelling, practical case for the place of virtue in business. His definition, that "a virtue, in essence, is a value embodied and built into action", leads the reader to understand the true basis for a successful strategic planning process. Solomon emphasizes the need for corporations to see themselves as communities, people- rather than profit-driven, and, thus, to change to "a better way of thinking". An excellent, careful, scholarly treatment presented in a linear, holistic, engaging style, this book, taken to the boardrooms of the world, can only change business for the better. It is a must-read for those who care to maintain their sanity in the multi-faceted corporate world. The book is aptly named!

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This is a book!From the moment I picked your book up until I laid it down, I was convulsed with laughter. Someday I intend reading it!
Great book, helped me throughout founding my industry
Excellent book that talks about FORD MOTOR COMPANY