Business-valuation

This book could be useful to the right reader. The emphasis is legal/trademark. It's a mini-text heavy on tradmark basics, definitions and court decisions. Franklin provides guidance on topics like trademark process and the differences between a copyright, trademark, etc.. Ir addresses the legal aspects of how to keep your trademark from becoming a generic word as was the fate of Xerox (we all should have such problems.) The book would probably be a good intro/reference for law students or paralegals but as a marketing mgr for a small company it wasn't what I was looking for.

Mr. Franklin's book is an essential resource for every lawyer and business executive. Mr. Franklin attempts to use every day language to describe the complex legal issues involved in protecting a busdiness's trademark and succeeds masterfully. The book is clear, concise and comprehensive. If your business has trademark or trade name worth protecting, you need to read this book.

Written by private practice lawyer Talcott J. Franklin, Protecting The Brand is a concise, no-frills, instructional guide to promoting, maintaining, protecting, and utilizing trademarks while insuring and safeguarding that brand name and its consequent recognition value in the highly competitive market place. Individual chapters cogently address the general use of brands, brand strategy, trademark enforcement, brand standards, risks and benefits of licensing, and more. Protecting The Brand is very highly recommended reading -- especially for anyone with an intellectual or product-based concept to protect.

The coherent market hypothesis (CMH) presented in this book is an interesting alternative to the commonly used efficient market hypothesis. However, nonlinear dynamical systems have had less impact on economics than on other sciences. For good reasons. In economics there is rarely a theoretical reason for expecting to find one form of nonlinearity rather than another. As a result, the concepts presented in this book are quite interesting, but none of them is particularly convincing. In addition, the complex mathematics are not clearly explained. Empirical verification of the CMH is therefore extremely difficult, if not impossible. The practical value of this book is rather limited and does not provide enough reasons to abandon the assumptions of the efficient market hypothesis as a basis for day-to-day trading decisions.

The topic of this book: Using Chaos Theory for Market Timing, Stock Selection and Option Valuation--corresponds to that area of Economics reflected in the current Nobel Prize in Economics Winners for 2003! This book by Tonis Vaga, "Profiting from Chaos: Using Chaos Theory for Market Timing, Stock Selection, and Option Valuation", Dec., 1994; ISBN 0-07-066786-1 is about 9 years ahead of its time. The original definition of chaos emphasized the apparent unpredictable behavior arising in a dynamic deterministic system because of great sensitivity to initial conditions. If two arbitrarily close starting points diverge exponentially so that their future behavior becomes unpredictable then chaos has arisen! This is characteristic of weather, stock markets, and commodity markets. However, short term and middle term weather forecasting is performed regularly before the long term effects of chaos sets in. This is the same type of strategy used in this book for Market Timing, Stock Selection, and Option Valuation by use of Chaos Theory. There is an underlying regularity in a function that exhibits chaos which can be revealed by systematic perturbations to the trajectory. Just like weather forecasting can be successful by redefining the short and medium term (i.e., defacto systematic perturbations) then "Profiting from Chaos" in the short and medium term is also possible. The Nobel Committee in Oslo, Norway has just confirmed the underlying thesis of Tonis Varga's book by this year's Nobel Prize in Economics award! I suspect that a revised edition will now be in the works, but get the original version before it is too late!