Business-plan

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Book reviews for "Business-plan" sorted by average review score:

The Internet Strategic Plan

Published in Paperback by John Wiley & Sons (15 January, 1997)

Authors: Martin A. Schulman and Rick Smith

Amazon base price: $24.95
Used price: $2.50
Buy one from zShops for: $7.99

Average review score:

Good, solid intro to web site design

This book gives a very good overview of what needs to occur to setup a corporate website. Covers senior leadership buy in, requirements analysis, and network needs.

Unfortunately though it skimps on software and loads up on the hardware, networking side. It should not scare the beginner but definitely open their eyes as to what is required for your own in house web staff.

Very good "bang for the buck" but use this book in conjunction with a software/web design book to round it out.

A SIMPLE ONE-READ ONLY GUIDE THAT HELPS IF YOU"RE NEW

If you are a newcomer to the net building a business, and need to know a lot about building websites, this is the one. I have 22 years of experience in the entertainment business, and 7 years in social work. Now I am semi-retired and ready to take off to see more of the world. I know I'll be able to access my pages using any internet coffee shop in the WORLD!

The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition

Published in Paperback by John Wiley & Sons (01 February, 2000)

Author: Kim M. Bayne

Amazon base price: $39.99
Used price: $7.77
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Average review score:

Lots of blah, blah

I was very disappointed in this book. It helped me very little when working on our iMarket Plan. There is a lot of text, but very little concrete, substantive information.

For entry-level marketers

This book may have some potential for a marketer fresh out of college but it will seem simplistic for the veteran marketer.

Best for Beginners

I thought the 2nd edition would be more high level, as well as include RFP templates etc. However, the book is still very basic and really only appropriate for those with little to no knowledge of web site development and promotion. That should be made clearer in the desciption.

The Internet Marketing Plan: A Practical Handbook for Creating, Implementing and Assessing Your Online Presence

Published in Paperback by John Wiley & Sons Inc (07 February, 1997)

Authors: Kim M. Bayne and Kim Bayne

Amazon base price: $39.95
Used price: $2.95
Collectible price: $13.22
Buy one from zShops for: $7.99

Kim Bayne's The Internet Marketing Plan provides a marketing plan geared toward Web commerce and covers the middle ground between marketing and Web technology. Marketers who are seeking the basics on Web site design or HTML-savvy technicians who are looking for marketing basics can use this book as an outline for their business plans.

Because Bayne's book is dense with information, it's easier to skip around rather than read it cover to cover. Activities augment some of the book's sections and you can use hands-on investigation to reinforce other concepts within the book. The Internet Marketing Plan's diskette contains documents, spreadsheets, and forms that guide the reader through marketing plan creation. Bayne also offers several worthwhile applications of Web technology that can fortify different areas of your company's business.

Average review score:

Outdated

This book was great 2 years ago, now it's a history book.

Simple is best

I am also a small business and struggle to understand the technology that we need to know to keep up! Bayne's book is right on our office reference shelf along with Margo Komenar's Electronic Marketing.Writing a book and running a small business is hard work-give us a break!

Kim Bayne Hits a Homer

This is definitely a must read for those who need a plan for their Internet Marketing campaign. There's an audio interview with the author at http://www.realvoices.com/ss/sball/WWA04.htm, and combined with the book, it's a good one to have in your library.