Business-plan

Outdated investing information is worse than no information at all. Don't take any 'data' in this book at face value.
I was really disappointed in the small number of small investments in the book.
I have a more 'holistic' investment perspective, but I know of a lot more small investments;
Pay off high interest debt!!
A shopping warehouse membership.
A freezer.
A 'cushion' in the checking account to keep any checks from bouncing. It can also reduce the fees for a double dividend!

Regular maintenance of vehicles and major appliances.
Energy efficient lights.
Water heater blanket.
Pre-pay phone cards.
Continuing education classes.
A consultaion with a Certified Financial Planner.

Short, concise but detailed, is a good overview of the first investment steps.

The perfect investment advisor for every beginner in the stock exchange - and not only. Find out about on-line trading, maximize your 401(k) investments, save for college, explore funds and bonds and investment clubs.

Good book to have, needs updating regularly.

By Thei Zervaki
author of Globalize, Localize, Translate

New research in Ordinary People, Extraordinary Wealth points out that people who are wealthy from investments in their 50s usually started by making individual investments of just a few hundred dollars. Ms. Dunnan's book is the first I have seen to frankly and thoroughly discuss how to acquire and apply those first increments for investing.

Before waxing too poetic about this book (which is well written and conceptually very sound), I must point out a major flaw (the source of a 4 star rather than a 5 star rating). The book was poorly revised in this edition, and is filled with errors and questionable suggestions. I will list but a few. The National Association of Investors Corporation is listed as the National Association of Investment Clubs in all but one place (which it has not been for more than 10 years). You are encouraged to get stock in Brooklyn Union Gas in several places (which was renamed as KeySpan Energy several years ago, and is correctly identified only once by its current name). A safe corporate bond is listed that of Xerox (which now teeters on the edge of bankruptcy, having drawn down a multibillion dollar line of bank credit recently). I could go on, but you get the idea.

Sticking with the concepts (be sure you do your homework on applying the concepts, because you cannot trust the details here about the stock and bond markets in many places), this is a great book. The list of the 10 dumbest mistakes that people make about investing is worth the price of the book alone.

The book is organized first around helping you acquire and safely hold $50. I agree with Ms. Dunnan that a credit union will often be your best bet. Then, she looks at where to put $500 once you have it. This section is pretty good until she gets to suggesting stocks. For most people, a money market account is a good bet until enough is acquired to get into a diversified stock portfolio through a mutual fund. See John Bogle's book, Common Sense About Mutual Funds, when you are ready for that research. The discussion of tax-deferred opportunities is good in the section on your first $1,000. The information about buying government bonds is good in the remainder of the book.

The book could have been improved by putting the on-line URLs into the text, rather than concentrating them in on appendix. I recommend the Incredible Internet Guide to On-line Investing as a better resource to complement this book.

Be sure to pay attention to the many hints and cautions in the book. They are uniformly good advice!

Realizing that you should do all your own homework, I do hope you will buy, read, and apply this book's valuable way of thinking about investing. You will be well on your way to investment success if you do!

Ask yourself where else an organized approach to getting started could make sense. What about exercise or weight control? Then see if you can find a common sense way to begin with appropriate steps that will build into a lifelong patterns of success. For weight control, I suggest you read Sugar Busters! and Good Fat, Bad Fat. Anyone should do better with weight control after understanding the important messages in those two books.

menus in food chapter would have you drinking six different kinds of fruit juice in a week. I open one or two containers at a time. The man who saves money on taxes by flying to Oregon and driving home a new car every couple of years is breaking the law. I think hiring a teenager to climb up and prune trees might leave you open to a lawsuit if he fell out of the tree onto the pruning shears.

This book is an eloquent statement of how you must communicate to overcome the clutter and confusion in your reader's mind. The authors make a strong point: Pick out something unique that matches the needs of some customers and differentiates you from the competition, and keep repeating your message. Do not dilute your message or broaden your positioning. I have seen many of my clients waste hundreds of millions of dollars by failing to heed these lessons, and I was delighted when I first read this book so that I could refer my clients to it. Read this book, use its lessons, and you will vastly increase your influence. In my own work, I find that 'stalled' thinking that delays organizational progress is normally influenced by poor communications. Some of the other stalls are tradition, disbelief, bureaucracy, procrastination, unattractiveness, and misconceptions. Learn your challenge your thinking habits in these areas, and you can have twenty times as much or the same results 20 times faster.