Business-plan

We have a small retail business in Vermont and I am no computer genius. This book was very helpful as we put together our first ecommerce site. Some of the links are outdated, but the business advice is especially good, and the book is well organized and easy to read. We are actually making money at our internet site!! I never would have thought.

When I first came across this book I was turned of by its unnecessary title - The whole notion of building a "profitable internet store in 7 days" is insane in and of itself. The title aside though the book does cover in great detail different aspects of building a business plan with key examples for small and medium sized businesses. Whilst the early parts of the book may seem basic, coverage of areas such as finance, operations and in particular marketing are well detailed and efficiently summarized. Szydlik's background of working with over two hundred Fortune 500 companies makes this book well worth a read as a refresher or the perfect gift to someone who is looking to start their own business.