Business-plan

I find this book way superior to many other books on the subject. At the same time, it approaches business plans with small boxed anecdotes and an easy-going attitude (alla "...for dummies" but a far better level). Also differences between British and U.S. accounting terms are explained, giving the book a touch of international reach. At all times you have the feeling of being in company with a very talented and experienced author.

Written for serious professionals, and assumes a modicum of intelligence, out of all the books claiming to assist in designing a business plan, this is the only one that actually comes close to anything serious. Have a look at the sample pages to see what I mean.

I have to put in a 401k plan for a small business. I knew nothing about them and had to get a quick overview. This book was very helpful.

The book is unusually clear and easy-to-read. Very well organized with many summaries. I read most of it in just 4 hours on a night flight when I was really jet lagged. Yet I still easily read it -- just my kind of book.