Business-plan

This book is so outdated, you're better off ignoring it. I'd guess that maybe 30% of the material pertains to eBay, even that's a stretch.

I found the author to ramble at times, stroking they're own ego. I also found the detail quite boorish, almost as if the author wanted to fill out the book's length. If you're a newbie to online auctions, avoid this book, and get the Dummy's book. If you're an experienced eBay seller (say, 50 feedback or so), you don't even need this book. Save your cash.

This book is the best guide for online auction sellers out there, and I've seen most of them. Many authors seem afraid to mention independent sites & services, but Nancy points out some terrific resources for sellers. Her screen shots of Web sites make it visually appealing. You can really tell this book was written by someone who sells herself, there are lots of "insiders" tips and tricks. My only complaint: that the publisher has not updated the book since it first came out - some of the services have closed up shop, and eBay Stores are not covered.

Internet auctioning has changed tremendously over the last couple of years. To say this book is a DEFINITE *MUST HAVE* if you want to make a successful living selling using the online auction format - would be an understatement.

Details on every aspect of the process - featuring information on ALL the current auction formats are contained in this book. From perfecting online photos and digital images to customer service - this is definitely the insiders tool of the trade.

Ms. Hix has covered every little detail......I would equate this book as the "bible" for internet auctioning.