Business-plan

This book explains the business plan in sufficient detail to let you understand what is needed to create a business plan. If you're not proficient already in writing business plans, you'll need a Ernst & Young consultant to have any use of the book. Of course, then you'll probably get the book for free ater having paid their fees. In short, nice to read but absolutely not the first bookon the subject to recommend to anyone.

I think this book does of a great job of succintly outlining the dos and donts of business plan writing. I also think that the example plan is most instructional. The only thing it could do better is to put in a sample business plan that is based on a services model, rather than a products model. It also could touch on the Internet as a special information resource.

This book says it all very concisely, no fluff. I've written three business plans with it. Read a chapter in the book, write a chapter of the plan. The examples are very good. I just hit $1MM in sales on my third try - I give this book a lot of credit for helping me get organized.

This is a wonderful book. Also, it is the best book I've seen explaining how to right a press release. Using their examples, it helped me get a wonderful review in the newspaper. I hope to use all the examples to further advance my career.

I, unfortunatly, bought this book in a school store, and therefore paid too much, but the information contained within this book is well worth the expense. Abbott gives great advice about getting your career going in some unusual, "back door" ways that most students as well as artists have probobly never thought of. There is a long section of contacts, great ideas on funding and sponsorship, as well as some rather humbling advice when it comes to our field. Most of us want to start out in the world with a good job and a fairly well planned future, this book is a great tool for achieveing those goals, and a reliable source for new directions when all else fails.

This book widely specifies WHAT to do in strategic planning but it hardly explains HOW to do it. What I expect when reading this kind of topics is not the concept but rather the application procedures and practical techniques for implementing those concepts in an effective and innovative way. In consequence, I found this book repetitive and non productive for planning specialists. However it may serve a lot to beginners and students.

This is a very good book. In addition to this, I recommend "Strategic Organizational Change" by Michael Beitler.

I loved the organization of this book. It's like you are the CEO and are really organizing a new business from the scratch. The author uses a structured approach of applying strategic planning that makes a complex subject like this extremely simple to understand.