Business-plan

Bill Staton shows you how to say goodbye to the fund managers that cost you money each time they buy and sell in your mutual fund. Buy your own good stocks and hold them forever as Warren Buffett would tell you to do. Balance your portfolio each time you buy using Bill Staton's guidelines. A child can use this method, and Bill shows this it in some of his examples. Buy it and prosper.

Bill Staton's strategy is about as boring as the old Power Sweep of Lombardi's Green Bay, and USC's "Student Body Right" some decades ago...

It's also just as effective.

I have read more financial advice books than I care to count and this book was the one that finally made sense to me. I have been floundering around, investing here and there, without a feeling of actually knowing what I was doing. Mr. Staton's methods are a great comfort to new investors, especially those with limited funds. It takes the guesswork out of wondering whether you're investing in a solid company or one that will fold before you have a chance to make a profit. Mr. Staton lists hundreds of companies that have stood the test of time and you can feel comfortable investing in any one of them. I found his book to be easy to follow, with a lot of solid and practical advice. I feel as though I finally have a real investment plan. This book is a treat for long-term investors and for those who are new to the investing universe.

I double my money at least once every 6 months. If you are serious at all about making money in the stock market, then you're talking about selling options, not investing in the traditional way.

This book is good, that is if you want to double your money every 5 years. It is not powerful enough.

Bill Staton has a very simple investment plan. Buy stock in companies that have a great long term record(he provides a list of over 400) and hold them as long as they continue to perform. Not very exciting or complex, but it should work great. With deep discount brokers not offering trades for as little as $8, I think he should spend more time pointing out the advantage of using them over using DRIP plans. I would think that his investment plan would be better than the way that over 90% of investors now invest. His book is very easy to read.

Staton provides a clear and simple method of building a solid portfolio of stocks representing America's best companies. His advice to the reader is -- buy and accumulate periodically, a small number of stocks belonging to America's Finest Companies (and there are over 400 of them in his book) and to sell rarely. Which is exactky what super-investor Warren Buffett does. Staton also explains what kind of stocks to choose if your account is taxable and what type of stocks would be suitable for a tax-sheltered account like an IRA. And if the reader doesn't ever want to pay a broker, Staton provides a list of America's Finest Companies that allow investors to invest directly with the companies. The only thing that I missed seeing in his book was a list of companies that might make it to the list in subsequent years IF they maintained their progress. A lot of investors would be interested in such "stars on the horizon".