Business-plan

This book lives up to neither its "one-day" promise nor its claim to help you organize and complete a plan that works.

The problem? Lack of examples. The worksheets are utterly blank, and the text speaks in vague, hand-waving generalities. Because of this substance gap, the book is hard to use to the point of being completely unhelpful.

The obvious audience for this book is people who are new to marketing, and certainly people who are new to writing marketing plans. And if those people are purchasing a book to help them step-by-step, it is generally because they don't have access to an existing marketing plan that they can work from and modify. Those people won't be helped by this book; they won't have any way to figure out what they should fill in in the very blank worksheets.

That said, I can think of a circumstance for which this book might be genuinely helpful: if you have an existing marketing plan, and you're trying to figure out if there are things that you've missed, the lists of questions that different sections of your plan should answer would be a good way to test completeness.

But overall, I found the book extremely disappointing.

Far better guides to marketing can be had in books like "Crossing the Chasm" (which provides a great conceptual basis from which to start).

This book was written entirely by Kelly Angle. Wm. Grandmill had nothing to do wth this book, and this book does not use Grandmill's principles. If you want material by Grandmill go to some of his other books.

What Kelly Angle wrote is reasonable decent. It is primarily about his father's trading in Gold Futures.

This book deals more with 'investing' rather than 'traading' as such it uses a more longer-term approach to making money in the grain futures and options markets. If you want a long term plan with say 2-3 trades for theyear, then this book might be helpful to you. It is not suitable to the active commodities 'trader' who maybe involved in swing trading etc.